Saturday, 17 January 2009
Are you paying too much for ...... customer service?!?
This will be a relatively short one.
I'm concerned about a growing trend with UK companies. I don't know if this has caught on in the US yet; I certainly hope not.
More and more service companies are switching their toll-free support numbers to premium numbers. These can cost from a under a pound per minute to several pounds.
I'm not naive. I know that there are costs associated with providing customer service. This and other business expenses are normally spread amongst the entire customer base when providers set their fees. So I do know that these costs are ultimately borne by the consumer.
I also understand the benefits of apportioning certain costs only to the customers who use them. For instance, cell phone providers routinely let you choose between paying a set rate for texts, or only paying for the texts you send. I can see why businesses would like to remove every cost possible from their normal running expenses - because then they can advertise a lower rate.
But in this case, the overwhelming reason *against* such premium numbers is that ultimately there is no impetus for businesses to improve their products and services to reduce the consumer's reliance on phone support.
Our phone and internet provider, Toucan, is the most recent we've noticed to move away from toll-free support. Their rates did not reduce, but when our internet went out, we had to pay to phone them - twice - only to find out that the problem was at their end. An exchange had blown. I fail to understand why we had to pay to find out they had technical issues.
It's a problem I've encountered frequently since moving to the UK. UK companies seem to have no sense of customer service. Waitstaff are surly and inattentive, shop assistants seem as though they would rather you shop elsewhere, and the big companies, well, just don't get me started on the big companies. The fact that UK concerns feel it is appropriate to charge customers for the shortcomings of the business just follows on from that.
So if you are shopping for a service provider in the UK, be sure to factor in potential support calls into the cost of doing business with a company. Because if companies won't listen to their customers over the phone, perhaps they will listen to their plummeting sales.
In case companies don't catch on, I would like to do them one better. From now on, I would only like to pay for the portion of their advertising budget I use.
Friday, 2 January 2009
What Women Want
or ... the problem with boys.
For those of you (men) who haven't figured it out yet, please let me explain to you the phases of a relationship.
Phase One: The Education
[lasts from first date through Honeymoon]
The Education Phase is quite simply those months or years of a relationship in which the female shows the male how she wishes to be treated within the relationship long-term. She will often demonstrate the correct preparation of meals, cleaning schedules, and apportioned independence (in the form of "boys' nights out"). Sometimes the male, keen to impress the female, will offer to participate in some of these activities. It is important to take careful note of the female's response, often along the lines of, "Don't worry, honey, I like doing things for you."
Phase Two: The Transition
[lasts from the end of the Honeymoon until the female gets too frustrated to continue]
During this second phase, the female initiates the reversal of the relationship. Signals are given to the man subtly, at first, by asking or suggesting the occasional reversal, for instance, "I've had a really rough day, honey, would you mind heating something up for dinner?" Latitude is granted, as the female knows the man has, until this point, only been observing the desired behavior. However, in line with the "see, do, teach" formula, it is important to gradually increase the opportunities for the man to do things. Only through practice will the man achieve competence in these activities, and in early stages may require supervision and gentle correction. In time the male will be capable of carrying them out without assistance. The female may also begin to exercise her apportioned independence ("girls' nights out" or "pedicures").
Other techniques for initiating the reversal include: assigning chores, trading/withholding sexual favors, and nagging. No studies have confirmed the efficacy of any of these techniques.
Phase Three: Full Reversal
[length of phase varies]
During the third phase, the role reversal completes and the male has been fully trained to treat the female in the appropriate manner. He now seeks domestic duties and, should the female offer to help, the reply is along the lines of "Don't bother yourself, sweetie, you know I like making you dinner. Here's a glass of wine, why don't you go have a nice hot bath?" Whilst less perceptive males would at this point be wondering why the female has become surly, dinners less elaborate and the house less clean, and why the relationship seems to be in a tailspin, the male who has reached Phase Three is content in the knowledge that he has been properly trained to be in the relationship, and is confident that he is doing a good job.
Ideally, Phase Three is of equal length to Phase One. This can vary, however, depending on how smoothly Phase Two progresses. If Phase Two must be repeatedly extended due to the male's resistance to or failure to understand the reversal signals, this is tantamount to the continuation of Phase One. But, theoretically, at least, Phase Three would have a terminus, at which point the relationship moves naturally into Phase Four.
Phase Four: Equilibrium
[you didn't think there would be a phase four, did you?]
In Phase Four, the male has proven himself fully capable of treating the female in the ways he was shown. This qualifies him for promotion, to use a business analogy. Throughout Phase Four, equilibrium is reached through the female resuming some of the activities from Phase One while the male continues all other activities from Phase Three. An organic give-and-take ensues until both the male and the female are sharing the activities equally and without artificial rotas, schedules, gender-based assumptions or "understandings."
Phase Four, in theory, carries on until the death of one or both of the parties. The sad fact is that few relationships survive Phase Two. The most widely accepted theory for this is that males in general seem to misinterpret Phase One as a demonstration of the relationship rather than a mirror of Phase Three. This theory is not without its detractors, however no rival theory better explains why many male subjects have been observed to complain, "I don't understand what she wants." This common complaint clearly illustrates that the male has not correctly identified the instructional nature of the female's behavior.
It is my hope, by making these findings available outside obscure research journals, to increase general understanding of the four phases of a relationship and perhaps even increase opportunities to observe Phase Three behavior.
For those of you (men) who haven't figured it out yet, please let me explain to you the phases of a relationship.
Phase One: The Education
[lasts from first date through Honeymoon]
The Education Phase is quite simply those months or years of a relationship in which the female shows the male how she wishes to be treated within the relationship long-term. She will often demonstrate the correct preparation of meals, cleaning schedules, and apportioned independence (in the form of "boys' nights out"). Sometimes the male, keen to impress the female, will offer to participate in some of these activities. It is important to take careful note of the female's response, often along the lines of, "Don't worry, honey, I like doing things for you."
Phase Two: The Transition
[lasts from the end of the Honeymoon until the female gets too frustrated to continue]
During this second phase, the female initiates the reversal of the relationship. Signals are given to the man subtly, at first, by asking or suggesting the occasional reversal, for instance, "I've had a really rough day, honey, would you mind heating something up for dinner?" Latitude is granted, as the female knows the man has, until this point, only been observing the desired behavior. However, in line with the "see, do, teach" formula, it is important to gradually increase the opportunities for the man to do things. Only through practice will the man achieve competence in these activities, and in early stages may require supervision and gentle correction. In time the male will be capable of carrying them out without assistance. The female may also begin to exercise her apportioned independence ("girls' nights out" or "pedicures").
Other techniques for initiating the reversal include: assigning chores, trading/withholding sexual favors, and nagging. No studies have confirmed the efficacy of any of these techniques.
Phase Three: Full Reversal
[length of phase varies]
During the third phase, the role reversal completes and the male has been fully trained to treat the female in the appropriate manner. He now seeks domestic duties and, should the female offer to help, the reply is along the lines of "Don't bother yourself, sweetie, you know I like making you dinner. Here's a glass of wine, why don't you go have a nice hot bath?" Whilst less perceptive males would at this point be wondering why the female has become surly, dinners less elaborate and the house less clean, and why the relationship seems to be in a tailspin, the male who has reached Phase Three is content in the knowledge that he has been properly trained to be in the relationship, and is confident that he is doing a good job.
Ideally, Phase Three is of equal length to Phase One. This can vary, however, depending on how smoothly Phase Two progresses. If Phase Two must be repeatedly extended due to the male's resistance to or failure to understand the reversal signals, this is tantamount to the continuation of Phase One. But, theoretically, at least, Phase Three would have a terminus, at which point the relationship moves naturally into Phase Four.
Phase Four: Equilibrium
[you didn't think there would be a phase four, did you?]
In Phase Four, the male has proven himself fully capable of treating the female in the ways he was shown. This qualifies him for promotion, to use a business analogy. Throughout Phase Four, equilibrium is reached through the female resuming some of the activities from Phase One while the male continues all other activities from Phase Three. An organic give-and-take ensues until both the male and the female are sharing the activities equally and without artificial rotas, schedules, gender-based assumptions or "understandings."
Phase Four, in theory, carries on until the death of one or both of the parties. The sad fact is that few relationships survive Phase Two. The most widely accepted theory for this is that males in general seem to misinterpret Phase One as a demonstration of the relationship rather than a mirror of Phase Three. This theory is not without its detractors, however no rival theory better explains why many male subjects have been observed to complain, "I don't understand what she wants." This common complaint clearly illustrates that the male has not correctly identified the instructional nature of the female's behavior.
It is my hope, by making these findings available outside obscure research journals, to increase general understanding of the four phases of a relationship and perhaps even increase opportunities to observe Phase Three behavior.
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